E163F – Petunidi
ColouringDescription
Anthocyanin derivative
Notes
Malvidin is a natural purple pigment that belongs to a family of compounds called anthocyanins, which are responsible for the deep red, purple, and blue colors in many fruits and vegetables. It's extracted from sources like blackcurrants, blueberries, grapes, and other dark-colored berries through water-based extraction processes that concentrate these natural color compounds. As a food coloring agent, malvidin gives foods an attractive red-purple hue and is commonly used in beverages, jams, jellies, candy, and baked goods where a natural purple or deep red color is desired. It's particularly popular in products marketed as having natural ingredients, since it provides vibrant color without synthetic dyes. This additive is completely natural and suitable for vegetarians, vegans, and all religious dietary requirements. Malvidin is generally recognized as safe and is approved for use in most countries. However, like other anthocyanin-based colors, it can be sensitive to pH changes and light, which means the color might vary slightly in different food formulations.